Gen Phoenix is delivering a new generation of materials for the next era of sustainability. Through a revolutionary circular process, Gen Phoenix rescues leather offcuts destined for landfill and regenerates them into premium, circular materials made from recycled leather fibre coveted by the world’s most iconic brands for its beauty and durability. Since its founding in 2007, Gen Phoenix has diverted thousands of tons of material from landfills, demonstrating a steadfast commitment to environmental responsibility.